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Why we started: a letter from our founder

There was a season when even washing felt like too much.

Gloria, Founder · May 2026 · 4 min read
온기

There was a season — not long ago — when I couldn't stand in a hot shower without feeling like I needed to sit down. Treatment does that. It reorganizes your priorities. And somewhere in the middle of that reorganization, I realized that even the smallest acts of care had become complicated.

The shampoos I'd used for years suddenly smelled too sharp. The body wash that had never bothered me left my skin tight and red. I started reading labels the way a nurse reads a chart — carefully, looking for something that might be causing harm. What I found, more often than not, was a list too long to parse, full of names I couldn't pronounce, followed by a word like "gentle" on the front of the bottle.

Gentle didn't feel like the right word anymore. Gentle means something different when your skin has never been reactive and suddenly it is. When the barrier is thinner. When even water at the wrong temperature is a decision you have to make.

"I searched for something I could trust completely. Something with nothing to hide. I found very little."

So I started thinking about what I would want. Not as a founder, not as someone who knew about formulation — just as someone lying in bed on a hard day, thinking about whether the thing she was going to put on her skin tomorrow was worth the risk.

온기 — ongi — is a Korean word for warmth. Not heat. Not intensity. The kind of warmth that comes from something that was made with care and passed between hands. It's the feeling of a bowl of food someone made just for you. A blanket. A presence.

That's what I wanted to make. Not a product. A presence. Something that would be there on the hardest days and ask nothing of you in return.

Every bar we make starts from the same question: what would I be comfortable giving to someone who couldn't afford to take risks right now? That question led us to EWG ratings of 0 and 1 for every ingredient. It led us to no fragrance — not "fragrance-free," which can still mean masking agents, but genuinely no added scent. It led us to packaging made from Korean hanji paper, because if we're asking you to put something on your skin, the least we can do is not leave plastic behind when you're finished.

Back to basic isn't a slogan. It's a practice. It's what we do every time we sit down to formulate and ask: does this need to be here? What are we keeping? What are we willing to leave out?

If you've found your way to ON:GI because you're going through something hard — I want you to know that this was made thinking of you. Specifically. Not as a demographic. As someone whose skin deserves something true.

With warmth,
Gloria
Founder, ON:GI

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